冼潔貞

Susanna Sin Kit Ching is a seasoned media and public relations expert with extensive experience in corporate communications, journalism, and public affairs. Over her career, she has held senior roles in prominent organizations such as the Hong Kong Trade Development Council (HKTDC) and The Kowloon Motor Bus Company (1933) Limited (KMB), where she was the Head of Corporate Communications and Public Affairs.

During her tenure at KMB from 1996 to 2016, Susanna was instrumental in shaping the company's corporate messaging and external communications strategy. She also served as the Editor-in-Chief of Today KMB, KMB’s official publication. Her work in public relations covered a broad range of media outlets, including print, television, and editorial work, enhancing her ability to effectively manage communications across different platforms.

In addition to her corporate roles, Susanna is a part-time lecturer at Hong Kong Baptist University, sharing her knowledge and expertise in media and communications with future generations. Her diverse experience in media, including reporting, editing, and news anchoring, enriches her teaching and professional contributions to the industry.


頂部單元三:公共事務參與及競選技巧